The Challenge

An organizational audit revealed weaknesses in leadership, responsibilities, coordination, and strategic alignment within Marketing and Sales. Following a leadership transition, the function needed stability and a clear way forward.

Harald’s Contribution

Following the assessment, Harald assumed interim leadership to support implementation. The immediate priorities were to clarify responsibilities and give employees a clearer understanding of how the function would work.

Responsibilities were delegated within defined boundaries, giving employees greater ownership of their areas. Communication and expectations were clarified to support closer cooperation between Marketing and Sales.

The work also connected the function’s activities more closely with organizational priorities and established a more consistent rhythm for coordination and decisions.

What Changed

Employees took greater responsibility for their areas, and Marketing and Sales worked more closely together. Clearer expectations and stronger coordination supported new services and approaches.

The work moved beyond identifying weaknesses to establishing the responsibilities and working relationships needed to address them.

What We Learned

An assessment provides a starting point. Improvement depends on what follows: clear responsibilities, workable decision processes, and support for the people expected to carry the changes forward.